Reduced CAC by 35% while scaling acquisition

📊 Results

Metric	Impact
Cost per Acquisition	-35%
ROAS	+22%
Revenue	+18%

🧩 Context

E-commerce brand investing heavily in paid acquisition but facing declining profitability.

⚠️ Challenges

• Rising acquisition costs

• Poor alignment between ads and landing pages

• Lack of reliable tracking

🚀 What we did

• Restructured paid acquisition campaigns

• Improved landing page consistency with ads

• Implemented proper tracking and attribution

• Optimized retargeting strategy

📈 Outcome

More efficient acquisition with improved profitability, without increasing ad spend.